Marketing operations
Campaign quality assurance (QA), deployment, and troubleshooting, with attention to compliance and smoother workflows.
Open to what’s next
Zac Coffman-Magaha / Marketing Operations & CRM
A LITTLE
UNCONVENTIONAL.
A LOT OF FOLLOW-THROUGH.
I connect data, automation, and campaign execution to help teams deliver customer experiences that feel personal—and work reliably.
7+ years
Building better CRM programs
About me
Curious by nature.
Thorough by choice.
I’m Zac. A free spirit with a technical streak—and a knack for making complex marketing programs easier to run. My work spans email, SMS, and push, with a focus on the details that make each customer interaction work.
I like asking why, untangling the messy stuff, and finding a better way forward. That means clear audiences, automated journeys, and thoroughly tested messages. Along the way, I work closely with marketing and technical teams to solve problems and keep delivery moving.
What I do
Behind the scenes.
Beyond the obvious.
I work across the platforms, processes, and teams that bring customer communications to life.
Audience & automation
SQL-driven audience segmentation, personalization, and triggered journeys that connect customer data to relevant messages.
Cross-channel CRM
Coordinated email, SMS, and push messaging across promotional, transactional, and lifecycle programs.
Cross-functional collaboration
Turning campaign needs into clear requirements with CRM, product, analytics, and engineering teams.
Salesforce Marketing Cloud
ActionIQ
Braze
Attentive
SQL
AMPscript
Journey Builder
HTML/CSS
Career experience
Good work.
Real-world scale.
2024—Present
Shutterfly
Sr. Marketing Operations Specialist I
Lead campaign QA, deployment, and audience validation for email, SMS, and push programs reaching millions of customers.
Troubleshoot audience eligibility, suppression, deliverability, and campaign issues across Salesforce Marketing Cloud (SFMC), ActionIQ, Braze, and Attentive.
2024—2025
University of Tennessee · Contract
Salesforce Marketing Cloud Developer
Built audience segmentation and personalized messaging with SQL and AMPscript for university-wide CRM programs.
Improved workflow reliability and helped teams deliver campaigns faster.
2022—2023
Aetna · Contract
SFMC Engineer
Built dynamic email templates and CloudPages, automated SQL reporting, and personalized content with AMPscript.
Helped drive a 30% year-over-year engagement increase.
Earlier
AARP · 360 Media Direct · PayPal · NACM
Email marketing, CRM development & QA
Developed responsive emails and customer journeys, supported campaign strategy, and strengthened testing and marketing automation.
Enterprise scale
CRM programs supporting millions of customer interactions
3 channels
email, SMS, and push campaign experience
Let’s connect
Let’s make
something click.
I’m exploring senior marketing operations, CRM, and Salesforce Marketing Cloud opportunities.